Press Releases
$24for24 is a week-long national fundraising campaign launched by Redkite to help families facing childhood cancer get through their next 24 hours.
Leading gas and engineering company, BOC has made a significant financial
commitment to help Redkite meet an increasing demand for its services at a
time when the charity’s revenue has been dealt a financial blow by COVID-19.
BOC - one of Redkite’s long-standing corporate partners that helps fund
the essential practical, emotional and financial support services to young
children with cancer and their families – has committed to contribute up to
$85,000 in dollar matching community contributions to Redkite’s ‘$24FOR24’
kids cancer fundraising campaign.
The commitment is a generous kickstart for the charity’s ‘$24FOR24’
kids cancer fundraising campaign, a week-long drive ending on 24 November
that urges all Australians to donate $24 to help families facing childhood
cancer get through another challenging 24 hours.
BOC Managing Director, South Pacific, John Evans, said the company and
its people had formed a strong connection with the charity over the past 22
years of support, and recognised the important role it played in the
community.
“The challenges brought about by COVID have unfortunately meant that
many of the initiatives we traditionally undertake to support Redkite were
not feasible this year. Additionally, and like much of the country, we
also had our own economic challenges,” Mr Evans said.
“But having heard the stories of the critical role Redkite plays in
helping out families who live with the challenges of cancer 24/7, and
recognising that the impact of COVID would only amplify this, we wanted to
do what we could by providing much-needed financial support.
“While it is a tough time for many, we encourage other corporates to
also do what they can to support essential charities such as Redkite with
critical financial support in these unprecedented times.”
Since entering into its partnership with Redkite, BOC has funded
thousands of hours of support to families through its sponsorship of the
Corporate Quiz, involvement in fun runs, fundraising BBQs and its innovative
employee giving program, known as KiteTime.
BOC Director, Human Resources Michelle Blume said the KiteTime
initiative, which was launched in 2009 and gives staff the opportunity to
take between two and eight hours leave, and donate the leave pay for those
hours to Redkite, has been a positive employee engagement program.
“It has been a tremendous part of the great workplace culture of
BOC. The program has helped empower colleagues and engage our senior
leaders, creating a powerful connection between our people and Redkite,” Ms
Blume said. Redkite CEO Monique Keighery said such strong showing of support
from BOC during the pandemic was very welcome, reflecting the strong
partnership forged since 1998 when BOC made its first corporate donation to
the organisation.
“Since that time the partnership has resulted in almost $2.5 million
going towards the delivery of services to young Australians and their
families, as they live through the challenges of childhood cancer,” Ms
Keighery said.
“We welcome BOC’s support and hope to see others also help us meet the
massive demands for the essential services from families such as the
Pedersen family, whose daughter Scout was diagnosed with leukaemia earlier
this year.”
Australians can donate to the ‘$24FOR24’ kids cancer campaign to ensure
children with cancer and their families can continue to receive the
essential support they need by visiting
24for24.redkite.org.au